In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is thedistillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6, trademarks, focused on the period , to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German " E-Book Information Year: 2, Edition: Hardcover Pages: Pages In File: Language: English Identifier: , Org File Size: 29,, Extension: pdf.

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Home Logo Modernism [PDF] Includes Multiple formats No login requirement Instant download Verified by our users. Logo Modernism [PDF] Authors: Jens Müller; R. Roger Remington PDF Add to Wishlist Share. This document was uploaded by our user. The uploader already confirmed that they had the permission to publish it. Report DMCA. E-Book Overview Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is thedistillation of modernism in graphic design.

With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6, trademarks, focused on the period , to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic.

Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German " E-Book Information Year: 2, Edition: Hardcover Pages: Pages In File: Language: English Identifier: , Org File Size: 29,, Extension: pdf.

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Top NASA Images Solar System Collection Ames Research Center. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6, trademarks, focused on the period , to examine how modernist attitudes and imperatives gave birth to corporate identity. Featured All Software This Just In Old School Emulation MS-DOS Games Historical Software Classic PC Games Software Library. download 12 Files download 7 Original. Featured All Images This Just In Flickr Commons Occupy Wall Street Flickr Cover Art USGS Maps. Software Images icon An illustration of two photographs.

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